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ABOUT US
We are a family winery founded in 2018 by Juan Pablo Diaz Leon and Ceylan Ertörer Diaz Leon. We believe in making wines that can be a true reflection of their origins. We are personally involved in all processes, from the work in the vineyard to the delivery of the wine to you.
VALUES THAT INSPIRE US
Originality
Our goal is to identify unique plots and then bring out the region-specific features in each bottle as uniquely as possible. We believe that for a wine to be authentic, it must have the power to bind people to a region and to each other.
Sustainability
We are committed to working in a sustainable way that respects the environment, society and people, both in the vineyard and the winery. We believe in the importance of harmony between human and nature.
Innovation
In order to bring our products from good to better, we take the tradition and history from the past on one hand, while following the future on the other.
We believe in the constant pursuit of innovation and creativity. We think and experiment with different wine making styles, production techniques, philosophies.
OUR STORY
We will leave the principles of causality, quantum theory and the discussions about who and how determines our stories to philosophers and scientists. However in order to tell our story, we need to explain the strain of events with interesting intersections, that lead us to the point that we are in today
Ceylan's grandmother had immigrated from Crete to Urla
during the population exchange in 1923.
The family had started to earn their living by farming on the land given to them in Urla-Hebiller. The next generation does not pursue farming, but Ceylan's parents, who had grown with farming traditions, plants vineyards in 1996. Ceylan is the 3rd generation of the family raised in Urla, had studied industrial engineering and works in Istanbul as a consultants. She initially has no dreams to pursue viticulture. She goes back to Urla due to her mother's illness in 2012. That same year, she goes to Montreal for a short training, and meets Juan, who eventually follows Ceylan to Turkey. Juan is from Chile, which is so famous for its wines, that it is called a wine country. Juan's family also deals with viticulture, but neither Juan nor Ceylan yet dreams of pursuing viticulture. That same year, Mrs. Canan, Ceylan's mother, passes away, leaving the vineyards she had planted with her own hands unattended. Two more years go by. Ceylan and Juan get married. Ceylan continues her own career, while Juan continues his studies in his own profession. One day, Ceylan brings Juan to the vineyards planted by Mrs. Canan. They stop at a point that overlooks the vineyards panoramically. While Ceylan takes a trip down memory lane, Juan is excited, as if he found a long lost treasure. Ceylan is happy about Juan's excitement, having been interested in working with the land herself. They experience at that moment the birth of a dream that has been hidden in the back of their minds. A dream with many memories of childhood:
A dream of viticulture!
This is a summary of how our dream was born. It is further meaningful for us that the birth of our daughter and the birth of the vineyards coincided. Now she too is growing together with the land where Ceylan has her roots. Without wasting any time, we got to work. We left our jobs and focused completely on the vineyard. Juan, with extraordinary effort, has made a tremendous amount of research and reading on viticulture. Our curiosity and excitement has grown more and more. We received consultation and advice from experienced consultants in viticulture and onology. While reviving old vineyards, we planted new vineyards in a 10 decar area in 2018. While researching the viticulture tradition in the region, we came across some vineyards that had been long overlooked, but carried immense potential if given enough care, and started innovative practices in these lands. After convincing and gaining the trust of these vineyard owners, we started getting exciting results form our work. In the 2019 harvest, we produced our first wines. We had begun building our winery in 2018, completing it at the beginning of 2020. A dream we had once imagined while looking out over the vineyards had become a place where we could work, learn, and create together. The excitement of those first bottles was soon followed by new harvests, new experiments, and new curiosities. As we came to know the land, we discovered what we could create from it; and as we came to know wine, we realized just how much we still had to learn.
In 2021, we lost Juan. We were still at the very beginning of the dream we had built together. His work, excitement, and love were woven into every corner of the vineyards, the winery, and our lives. After his passing, protecting HUS and carrying our shared dream forward took on an even deeper meaning for us. With every new harvest, every bottle we carefully fill, and every beautiful evening shared here, the desire to keep his spirit alive continues to guide us. Juan’s curiosity, sensitivity, and love for his craft remain an essential part of HUS today.
Over the years, our table has grown, too. We opened our doors to share our wines in the place where they were born, and many people have walked through them. Some first came for a tasting and returned again; others came back with friends and loved ones. HUS has become a place where the stories of our vineyards and wines intertwine with the stories of the people who visit us. Every guest who leaves happy and wants to return strengthens our belief in what we do.
Being included in the Michelin Guide was another meaningful milestone along the way. It was deeply rewarding to see the care we put into our food, our wines, and the way we welcome our guests recognized. Continuing to uphold that care every day, and striving for excellence in every detail, remains at the heart of what we do.
It is also exciting to see more and more guests from around the world discovering Urla and HUS. As we share the grapes, wines, and stories of these lands with them, we feel that we are contributing to the recognition of the region’s viticultural and wine culture, and to the development of oenotourism in Urla. Being able to give something back to the land where we have put down our roots brings us great joy.
Our wines now reach tables beyond Turkey, too. It is wonderful to see interest from different parts of the world, to send our wines abroad, and to know that a story that began here is now meeting new
people far away. A dream that began in Urla, imagined by two people from opposite ends of the world, now travels inside our bottles, beginning new journeys of its own.
We continue to produce, learn, and share. Our daughter is growing up on the very land where this dream first took root. The vineyards awaken again each year, and every harvest teaches us something new. HUS continues to grow alongside everyone who has contributed to it with their work, curiosity, and love.
Our story is like a wine that grows deeper and more complex with time — a story that continues to teach us as it unfolds.
Our story is HUS. And it's all about the wine :)
With Love…
JUAN PABLO DIAZ LEON
(28.06.1987 - 21.10.2021)
A young man of just 34 years, has passed through Urla.
His life adventure had started in the Chilean city of Vina del Mar (The Vineyards of the Sea). He had a big, warm family full of love. Everything was complete.
He grew up, he finished schools. He became a journalist. He loved to research, to interpret, to research. He wondered about the world. He left his country. His first stop was Montreal. He suddenly found the love of his life. He didn't let go.
A young man, just 26 years old, has come to Urla. Following his love. He became a lover, a soulmate, a companion. He has found a family full of love. He shared their sorrows and joys. They held hands in love. They became a family. Everything was complete.
A young man, just 30 years old, has became a father in Urla. He called his daughter Mila. He loved his daughter to the moon and back. He loved her like he loved Santiago, like he loved Urla. As if they would never be apart. He whispered into her ears in his own language, and listened to her speak it back to him. Everything was complete.
A young man, just 30 years old, has found himself in Urla. He stood hand in hand with his wive, and said "we will make wine". He called his wine 'HUS'. He worked days, he worked nights, he worked through summer, he worked through winter. He worked in the vineyard, in the cellar, in the winery, he worked everywhere. He gathered the tastes of this land and the sun in his wine. Everything was complete.
A young man, just 34 years old, was lost in Urla. His heart stopped while playing with his daughter. He never had enough time with his daughter. He never had enough time with his wife. He didn't have enough time with all that he has accomplished, everything and everyone he loved. Now everything is missing.
A young man, just 34 years old, made a mark in Urla. He came all the way from the other side of the world, from Chile. He loved and was loved. He has lived all his life gracefully, cheerfully and graciously. He has gifted us beautiful days to be lived at HUS.
Our dear Juan, we will never forget you.